Today’s job market is full of competition as individuals struggle to rise in employment. Employers are flooded with tons of resumes every day, and unfortunately, they discard most of them. There's always going to be competition for a job, no matter where you apply, and so it is imperative that you create your own personal brand – now more than ever. Even though that may seem like a difficult task, the Career Center is here to help with a list of guidelines to follow so that you can create your own personal brand and stick out from among the crowd!

Personal Branding

One of the most important steps is to look carefully at all of your social media accounts. Social media has obviously become such an integral part of our lives, but with that comes a false sense of security. A recent survey revealed that about 75 percent of employers are required to complete online research of candidates, so any inappropriate material on any of those sites could cost you a job or an internship. But a good rule of thumb to follow is this: If you would not want your employer, or even your parents to see it, then don't post it because what is posted on the web STAYS on the web.

Another important step that may surprise some students is to Google yourself. It should be the goal of every student to be on the first page on Google if you were to Google yourself. A relatively new tool that is useful for students is Google Alerts, which are email updates of the latest relevant Google results based on your searches. You can choose which search query you would like to monitor, such as your name for example. This is one of the easiest ways to see firsthand what employers see when they Google you.   

There are several other important steps students must take in order to create their personal brand. The site LinkedIn, which is known to be the world’s largest professional network, is one of the easiest ways to show employers a detailed view of all your accomplishments. Etiquette is also very important for students to learn. Contrary to popular belief, interviews will not always take place in an office. If you ever attend an interview or a meeting over a meal, you need to know the proper etiquette for each individual situation. Even though these guidelines may not be commonly known to most students, it is important to know all this information so that you can be fully prepared as you enter your first job after graduation. 

To go over all of this information and many more helpful tips, the Career Center is offering a Personal Branding Workshop this Thursday, September 26th at 11:00 AM in the O’Hara Meeting Room. Don't miss out on this great opportunity to learn how you can create your own personal brand!