The students in a graduate-level marketing management class gain experience working with local business owner, Dr. Deb Baginski, on marketing strategies for her products.
Students offer Marketing Advice to Local Business
Mount St. Mary’s University’s Bolte School of Business graduate students taking Marketing Management this spring had the opportunity to develop and present a marketing management plan to Gooseberry Natural Feed of Westminster, MD.
“The project provided an in-depth evaluation of the existing marketing management practices and how those practices are resourced,” said instructor Professor Ed Reynolds. “The students reviewed the marketing mix and situational variables as they related to the company, in addition to the consumer behavior and competitive analysis. Students practiced actual marketing management experience in an academic environment.”...Click here to read more.