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Business Course Descriptions


BUS 101 Introduction to Business (3)
A study of the elements, characteristics and functions of business necessary for a general understanding of the business world. Designed primarily for non-business majors. (Fall)

BUS 301-302 Business Law I-II (3, 3)
Introduction to legal rights and remedies. An analysis and study of the law of contracts, agency, employment, negotiable instruments, personal property, sales and insurance. (BUS 301 Fall and Spring; BUS 302 Spring)

BUS 304 Business Communications: Written and Oral (3)
An advanced communication course focusing on the forms and techniques most frequently encountered in business communications, including business letters and memos, letters of application and resumes, email and other electronic communications, and various types of reports. Oral briefings also comprise a major part of this course. (Fall)

BUS 305 Economics of Government (3)
A basic introduction to the economics of government policies and taxation. On the spending side, students analyze the Social Security system, the healthcare market, assistance programs for the poor, education policy and environmental policy. On the revenue side, students examine basic forms of taxation such as the income, sales and property taxes. Prerequisites: ECON 101 or 102. (As needed)

BUS 306 Advertising and Promotion (3)
A study of advertising as a management tool to further organizational objectives including the social, economic and managerial aspects of advertising; the impact of advertising practices on the consumer; and the full promotional mix of public relations and sales promotion. Prerequisite: BUS 313. (As needed)

BUS 307 Business Management and Organization (3)
A study of the principles and processes of management, and the vital role played by the manager in the organization. Practical application includes a semester-long small business case analysis and a field research project.  (Fall and Spring)

BUS 308 Human Resources Management (3)
Study of the basic functions of a human resource operation, including employee recruitment and selection, compensation, performance appraisal, training and development, and labor relations. Practical application includes extensive case analysis and a real-world group research project. Prerequisite: BUS 307 or permission of instructor. (Spring)

BUS 309 Money and Banking (3)
History, structure and functions of commercial banking and the Federal Reserve System; an analysis of money, financial intermediaries, money and capital markets, financial innovation and recent banking legislation. An evaluation of both Keynesian and monetarist views of monetary theory and policy. Prerequisites: ECON 101-102. (Spring)

BUS 310 International Trade, Investments and Economics (3)
An introduction to the economic principles underlying international trade structures, international monetary arrangements, and international business and investment. Prerequisite: ECON 101-102. (Fall)

BUS 311 Information Systems (3)
An introduction to the essential role of information and its management in the modern corporation. Emphasis is on computer-based information systems. Surveys several topics including systems development, database, hardware and software concepts, the Internet and e-commerce, and ethical implications of information systems development. (Fall and Spring)

BUS 312 Environmental Economics (3)
Examines the economics behind natural resource use and environmental issues. Studies in resource economics will consider problems such as forest use, fishing stock depletion, consumption of natural resources such as oil and minerals. The course then examines environmental problems such as pollution, global warming, acid rain, and land conservation. In each case, the economics will be used as framework for studying the source of the problems, as well as the policies used to solve them. Prerequisites: Econ 101 or 102. (As needed)

BUS 313 Principles of Marketing (3)
An examination of the problems faced by the marketing manager in making decisions concerning markets, products, prices, channels, promotion and basic marketing strategy. Findings from the behavioral sciences will be applied to practical marketing problems. Prerequisites: ECON 101-102. (Fall and Spring)

BUS 314 Industrial/Organizational Psychology (3)
Application of psychological principles to work settings in industry and social service organizations. Experimental research on interpersonal relations, work motivation, personnel selection and decision making covered. Prerequisite: PSYCH 100 or permission of instructor. (As needed)

BUS 315 Sales and Sales Management (3)
A study of the principal phases of selling and the role of the sales manager in modern marketing. Initiates a programmed plan to build sound selling know-how and the coordination of the sales force with other marketing functions in order to measure contributions to profitable operations. Prerequisite: BUS 313 or permission of instructor. (As needed)

BUS 319 International Marketing (3)
An examination of the strategic approach and tactical application in marketing effectively in an international environment. Emphasis on developing effective and efficient marketing channels, product approaches, promotion and pricing strategies. Discussions also directed towards market penetration, market research, uncontrollable variables, consumer perceptions and segmentation approaches in global markets. Prerequisite: BUS 313. (As needed)

BUS 320 Statistics (3)
A detailed study of the principles and methods underlying the organization, analysis and interpretation of data. Topics include descriptive statistics, probability models, probability distributions, interval estimation, hypothesis testing, nonparametric methods and regression analysis. (As needed)

BUS 322 Thinking Strategically: An Introduction to Game Theory (3)
An examination of game theory applications in business, economics and political science. A study of strategy in elections, legislative voting, bargaining, auctions, cooperative business ventures and economic decisions. Only high school-level math required. (Spring, even years)

BUS 327 Sports Management (3)
An examination of the diverse and expanding field of sports and recreation. Designed to provide a comprehensive look at the basic organizational structures found in the sport industry. Students examine applications of managerial concepts and processes and the ways in which organizations interact with each other and with the government. Prerequisite: ECON 101 & 102. (Fall)

BUS 329 Business and Economics of Sports (3)
Students examine the economic relationships surrounding professional and intercollegiate sports in the United States. Students develop a business plan for a professional sports franchise and manage the franchise through a number of economic environments, including salary caps, revenue sharing, insurance contracts, expansion and stadium/arena financing. They obtain a greater understanding of the market forces that shape professional leagues, the factors that determine player compensation and the relationship between economic forces and competitive balance in professional sports. Prerequisites: ECON 101 and 102. (Fall)

BUS 333 Sports Marketing (3)
An in-depth examination of the marketing practices, procedures and operations of professional, collegiate and recreational sport organizations and enterprises. Students refine their marketing skills by examining the ways in which sport marketing organizations exercise promotions, market research, sponsorship and fundraising in the sports industry. Prerequisite: BUS 313. (Spring)

BUS 340 Management Science (3)
An introduction to some of the contemporary quantitative methods used in management science and economics. Topics include probability concepts, forecasting, decision theory, linear programming, queuing theory, network models, MONTE CARLO simulation and Markov analysis. Prerequisite: MATH 105 or BUS 320; BUS 311 is recommended. (Fall and Spring)

BUS 342 Government Contracts I (3 semester hours) (Adult Undergraduate Students only)
This course provides an introduction to the major phases of contracting – planning, formation and administration and focuses on the policies and procedures that apply to the acquisition planning phase including the selection of different contracting methods.

BUS 343 Government Contracts II (3 semester hours) (Adult Undergraduate Students only)
This course provides the principles of contract formation that apply to all methods of contracting and will compare and contrast the solicitation and evaluation of offers using sealed bidding and competitive negotiation.  It will explore the policies and procedures pertaining to bid protests and the basic principles of contract administration.

BUS 350 Marketing Research (3)
A study of research methods, procedures and techniques, and their effective use by marketing managers in decision making. Attention afforded to the gathering, analysis and flow of marketing information and the use of qualitative and quantitative tools. Prerequisite: BUS 313. (Spring)

BUS 360 Corporate Finance I (3)
First of a two-course sequence introducing the field of corporate financial management. Major topics to be covered include time value of money, financial statement analysis, risk and expected return, security valuation, cost of capital and capital budgeting. Prerequisite: ACCT 101 or permission of instructor.  (Fall and Spring)

BUS 361 Corporate Finance II (3)
Second in a two-course sequence offered in corporate financial management. Topics include capital structure analysis, common and preferred stock, dividend policy, working capital management, international finance, cash management and investment banking. Use of case studies and financial modeling. Prerequisite: BUS 360. Accounting students: ACCT 210. (Spring)

BUS 365 Mock Trial
Using the rules and the case developed by the American Mock Trial Association, students prepare a mock court case and present it at an invitational tournament (in the fall) or a regional tournament (in the spring). Cases alternate between civil matters (in odd years) and criminal matters (in even years). Using this case, students learn rules of evidence and courtroom procedures and develop public-speaking and critical-thinking skills. Attendance at meetings outside of the scheduled class time and travel to tournaments are required.
* Mock Trial may be retaken up to 3 times for elective credit toward the Business major.

BUS 370 International Finance (3)
A study of corporate finance and investment theory as it applies to the international arena. Special topics include international financial management, sources of international funds, the management of foreign exchange risk and foreign investment analysis. Also a study of the efficiency conditions of international markets and the international banking system. Prerequisite: BUS 360. (Fall)

BUS 390 E-Commerce (3)
Investigates the use of computer networks such as the Internet to perform various business activities. Students will be taught how to design an e-commerce web site. Students will learn HTML coding and will be introduced to other Web technologies such as CCS, XML, and Javascript. (As needed)

BUS 395 Program Development and Implementation: Special Olympics
An in-depth study of program planning and implementation as applied to a non-profit sport organization: Special Olympics. Students will learn the processes of sport event program planning on a community-wide basis. The course discusses practical applications of event and program planning, promotion, evaluation, equipment and facility use, program budgeting, and staffing considerations, including volunteer recruitment and retention, and much more. Special Olympics serves as a real- world, practical illustration of how these program planning and event management principles are put into practice. Students will gain valuable hands-on experience throughout this course and have a unique opportunity to apply concepts while earning course credit through various practica and internships associated with the Special Olympics Fall Festival on the Mount campus. (Spring)
   Permission of a supervising instructor, the department chair and the dean for academic affairs required.(As needed)

BUS 400 Business in Society: Leadership, Ethics and Social Responsibility (3)
A required capstone course for senior business majors. Examines the critical role of values, character, ethics and social responsibility in creating a moral leader for all sectors of society. Explores the responsibilities of business to different stakeholder groups, based on society’s changing expectations and new social issues. Introduces key concepts of servant-leadership, stewardship, corporate social responsibility and community. Demonstrates the necessity of moral leadership at the personal, interpersonal, organizational, societal and global levels.

BUS 401 Marketing Strategy (3)
A capstone, case-based seminar designed especially for business majors pursuing a marketing concentration. Offers an opportunity to integrate all the ideas and concepts from the various marketing courses studied previously and emphasizes the strategic dimension of marketing decisions. Prerequisites: BUS 313 and at least one other marketing course. (Spring)

BUS 402 Operations and Quality Management (3)
A study of the operational issues related to managing the processes by which organizations transform resources (human, financial, physical, information) into quality goods and services. The course focuses on the challenges encountered in operations and quality management and the practices and tools that have been successfully employed to meet those challenges. Topics include operations strategy, project management and quality management, as well as quantitative methods for continuous process improvement. Prerequisites: BUS 307 and BUS 320 or MATH 105.(As needed)

BUS 403 Investments (3)
An analysis of types of investments, valuation methods, portfolio management, investment opportunities, and policies of institutional investors.(As needed)

BUS 404 Business Policy (3)
A study of the design and execution of a firm’s competitive strategy. Analytic, decision-making and communication skills are developed through guiding a firm in an Internet-based strategic management simulation. Prerequisites: BUS 301, 307, 311, 313, 360 and MATH 105. (As needed)

BUS 406 Financial Management (3)
A study of profit planning and control with the use of budgets to accomplish the corporate financial management function. Makes extensive use of financial modeling and game simulation on the computer. Prerequisite: BUS 360 or permission of the department head is required for business majors; there is no prerequisite for accounting majors.(As needed)

BUS 408 International Management (3)
A study of management practices in terms of international settings and the cultural impacts on global management and leadership. Through the use of contemporary readings, exercises and individual projects, students develop a clear picture of how managers and leaders operate successfully in international settings. Practical application includes analysis of comprehensive real world cases and an integrated term group research project on a selected country. Prerequisite: BUS 307 and BUS 310 or permission of instructor.(As needed)

BUS 409 Life and Career Transition Seminar (3) (formerly senior seminar)
The purpose of this seminar is to assist students in setting the future direction of their lives. The seminar focuses on critical life planning, personal, interpersonal and organizational skills for success. Students have an opportunity to assess skill competency in 18 skill areas and to develop a useful comprehensive Personal Self-Assessment and Life and Career Plan. The seminar is also designed to enhance briefing, writing and teamwork skills by providing both peer and instructor feedback, and individual and team projects. Prerequisite: Either 2nd semester junior status or senior status (open to all majors).

BUS 410 Entrepreneurship (3)
A course in planning and development of new business ventures from the standpoint of the entrepreneur as innovator. Topics include idea development, venture planning, market analysis, initial financing, startup and related aspects of accounting, finance and management; also includes acquisition of a going business. Prerequisite: Senior status or permission of the instructor.(As needed)

BUS 411 Advanced Banking and Financial Markets (3)
Traces the history of American money and banking and the history of policy decisions of the Federal Reserve System. Also deals with modern financial markets, including over-the-counter equity markets, international stock markets and currency exchange markets. Addresses the dynamic nature of the American financial services industry and investigates monetary policy procedures. Prerequisite: ECON/BUS 309. (As needed)

BUS 412 Leadership in Organizations (3)
An interdisciplinary focus on leadership in formal organizations in both the private and public sectors. Presents a broad survey of leadership theory, research and practice. Explores current issues in leadership, including ethics, and provides students with opportunities to view various aspects of their own leadership styles and skills through self-assessment instruments, structured exercises and individual and group projects. A central thread of the course is the development of a personal operational model of leadership with a focus on servant-leadership. Prerequisite: Permission of the instructor. (Fall, odd years)

BUS 413 Leadership Studies: Profiles of Women Leaders (3)
An interdisciplinary course exploring the basic question of whether women lead and exercise power differently than men. Studies women leaders in a number of diverse contexts: Western and non-Western cultures and in the private, not-for profit, academic and public sectors of society. (Spring, even years)

BUS 414 Japanese Leadership Style and Management Practices (3)
An interdisciplinary analysis of leadership style and management practices as cultural phenomena inextricably linked to values and culture. The basic context of the course is Japanese business, but it also includes an examination of Japanese society and the culture’s consequences in work-related values. Provides a comparative analysis with American business. (Fall)

BUS 480 Internship (1-12)
Opportunities for students to engage in practical application of business theory. Requires permission of the department chair and the dean for academic affairs.  (As needed)

BUS398 Independent Study (1-13)
An in-depth study of program planning and implementation as applied to a non-profit sport organization: Special Olympics. Students will learn the processes of sport event program planning on a community-wide basis. The course discusses practical applications of event and program planning, promotion, evaluation, equipment and facility use, program budgeting, and staffing considerations, including volunteer recruitment and retention, and much more. Special Olympics serves as a real- world, practical illustration of how these program planning and event management principles are put into practice. Students will gain valuable hands-on experience throughout this course and have a unique opportunity to apply concepts while earning course credit through various practica and internships associated with the Special Olympics Fall Festival on the Mount campus. (Spring)
   Permission of a supervising instructor, the department chair and the dean for academic affairs required.(As needed)

BUS 400 Business in Society: Leadership, Ethics and Social Responsibility (3)
A required capstone course for senior business majors. Examines the critical role of values, character, ethics and social responsibility in creating a moral leader for all sectors of society. Explores the responsibilities of business to different stakeholder groups, based on society’s changing expectations and new social issues. Introduces key concepts of servant-leadership, stewardship, corporate social responsibility and community. Demonstrates the necessity of moral leadership at the personal, interpersonal, organizational, societal and global levels.

BUS 401 Marketing Strategy (3)
A capstone, case-based seminar designed especially for business majors pursuing a marketing concentration. Offers an opportunity to integrate all the ideas and concepts from the various marketing courses studied previously and emphasizes the strategic dimension of marketing decisions. Prerequisites: BUS 313 and at least one other marketing course. (Spring)

BUS 402 Operations and Quality Management (3)
A study of the operational issues related to managing the processes by which organizations transform resources (human, financial, physical, information) into quality goods and services. The course focuses on the challenges encountered in operations and quality management and the practices and tools that have been successfully employed to meet those challenges. Topics include operations strategy, project management and quality management, as well as quantitative methods for continuous process improvement. Prerequisites: BUS 307 and BUS 320 or MATH 105. (As needed)

BUS 403 Investments (3)
An analysis of types of investments, valuation methods, portfolio management, investment opportunities, and policies of institutional investors. (As needed)

BUS 404 Business Policy (3)
A study of the design and execution of a firm’s competitive strategy. Analytic, decision-making and communication skills are developed through guiding a firm in an Internet-based strategic management simulation. Prerequisites: BUS 301, 307, 311, 313, 360 and MATH 105. (As needed)

BUS 406 Financial Management (3)
A study of profit planning and control with the use of budgets to accomplish the corporate financial management function. Makes extensive use of financial modeling and game simulation on the computer. Prerequisite: BUS 360 or permission of the department head is required for business majors; there is no prerequisite for accounting majors. (As needed)

BUS 408 International Management (3)
A study of management practices in terms of international settings and the cultural impacts on global management and leadership. Through the use of contemporary readings, exercises and individual projects, students develop a clear picture of how managers and leaders operate successfully in international settings. Practical application includes analysis of comprehensive real world cases and an integrated term group research project on a selected country. Prerequisite: BUS 307 and BUS 310 or permission of instructor. (As needed)

BUS 409 Life and Career Transition Seminar (3) (formerly senior seminar)
The purpose of this seminar is to assist students in setting the future direction of their lives. The seminar focuses on critical life planning, personal, interpersonal and organizational skills for success. Students have an opportunity to assess skill competency in 18 skill areas and to develop a useful comprehensive Personal Self-Assessment and Life and Career Plan. The seminar is also designed to enhance briefing, writing and teamwork skills by providing both peer and instructor feedback, and individual and team projects. Prerequisite: Either 2nd semester junior status or senior status (open to all majors).

BUS 410 Entrepreneurship (3)
A course in planning and development of new business ventures from the standpoint of the entrepreneur as innovator. Topics include idea development, venture planning, market analysis, initial financing, startup and related aspects of accounting, finance and management; also includes acquisition of a going business. Prerequisite: Senior status or permission of the instructor. (As needed)

BUS 411 Advanced Banking and Financial Markets (3)
Traces the history of American money and banking and the history of policy decisions of the Federal Reserve System. Also deals with modern financial markets, including over-the-counter equity markets, international stock markets and currency exchange markets. Addresses the dynamic nature of the American financial services industry and investigates monetary policy procedures. Prerequisite: ECON/BUS 309. (As needed)

BUS 412 Leadership in Organizations (3)
An interdisciplinary focus on leadership in formal organizations in both the private and public sectors. Presents a broad survey of leadership theory, research and practice. Explores current issues in leadership, including ethics, and provides students with opportunities to view various aspects of their own leadership styles and skills through self-assessment instruments, structured exercises and individual and group projects. A central thread of the course is the development of a personal operational model of leadership with a focus on servant-leadership. Prerequisite: Permission of the instructor. (Fall, odd years)

BUS 413 Leadership Studies: Profiles of Women Leaders (3)
An interdisciplinary course exploring the basic question of whether women lead and exercise power differently than men. Studies women leaders in a number of diverse contexts: Western and non-Western cultures and in the private, not-for profit, academic and public sectors of society. (Spring, even years)

BUS 414 Japanese Leadership Style and Management Practices (3)
An interdisciplinary analysis of leadership style and management practices as cultural phenomena inextricably linked to values and culture. The basic context of the course is Japanese business, but it also includes an examination of Japanese society and the culture’s consequences in work-related values. Provides a comparative analysis with American business. (Fall)

BUS 480 Internship (1-12)
Opportunities for students to engage in practical application of business theory. Requires permission of the department chair and the dean for academic affairs.  (As needed)

BUS398 Independent Study (1-13)

 
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