College of Liberal Arts
Communication Studies Course Descriptions
COMM 203 Interpersonal Communications (3)
Study and exploration of how we use communication to create, maintain, and terminate relationships in our personal lives, families, and community and workplace environments. Special attention is paid to developing and promoting healthy interpersonal communication habits. (Fall)
COMM 204 Composition Theory and Practice (3)
An introduction to contemporary theory combined with the practice of writing, including uses of Microsoft Word for graphic design, collaborative writing and editing, and formatting. (Fall and Spring)
COMM 220 Broadcast Journalism (3)
Study and practice of writing for broadcast news. Also a study of the history of broadcast journalism from pre-Murrow to CNN and the makeup of the broadcast newsroom. (Fall)
COMM 225 Intercultural Communication (3)
An introduction to critical and qualitative inquiry into intercultural communication processes in both interpersonal and broader social contexts. Some emphasis on identity, interethnic/intergroup communication, and developing communication competency. (Spring, odd years)
COMM 230 Public Speaking (3)
A course in the practical aspects of effective public speaking, with special attention to methods of delivery and the incorporation of responsible knowledge in speeches of information, conviction, and persuasion. (Fall and Spring)
COMM 303 Argument (3)
An introduction to the method and theory of constructing oral and written persuasive arguments and refutations on a variety of topics. Students learn how to analyze, construct, and support arguments written to well-defined audiences. Counts for the legal studies minor. (Spring)
COMM 305 Descriptive and Narrative Writing (3)
A course in developing a personal writing style. For the final project students write a descriptive and narrative piece that can be used as a feature story in the traditions of journalistic and public relations writing. (Spring, even years)
COMM 306 Technical Writing (3)
Instruction in the theory and practice of organizing and communicating technical information in written form. Typically includes assignments in process description, proposals, specifications, executive summaries, and progress and feasibility reports. (Spring, odd years)
COMM 307 Public Relations (3)
Study of theory and practice of the mutual understanding between an institution and its public through effective communication. Emphasis on research, planning, communication, and evaluation of public relations efforts. (Spring)
COMM 317 Rhetorical Criticism (3)
A course in the analysis, interpretation, and evaluation of written, spoken, and visual discourses designed to influence belief, produce social change, or craft cultural identities. Emphasis on the preparation and presentation of written analyses using a variety of critical approaches. (Fall, odd years)
COMM 318 Nonverbal Communication (3)
Study of nonlinguistic and paralinguistic forms of communication in interpersonal, mediated, organizational, and group contexts. Focus on improving personal competence in kinesics, proxemics, vocalics, and other nonverbal techniques. (Fall, even years)
COMM 319 Global Journalism (3)
An examination of major issues in global communication through the analysis of international news and information flow, social and economic impacts of communication technologies, disparities in media development, and the interconnectedness of communication and public policy. (Spring)
COMM 321 Political Communication (3)
An exploration of the main theories governing the development and presentation of political messages for public consumption. Students will participate in critical analyses of a variety of political messages, ranging from campaign artifacts to presidential rhetoric. (Fall, even years)
COMM 324 Persuasion in Contemporary Life (3)
A survey of humanistic and social scientific theories of modern and contemporary persuasion. Emphasis on helping students to become responsible and critical creators and consumers of public discourse. (Spring, even years)
COMM 325 Art of Persuasion (3)
An examination of major theorists and practitioners of rhetoric from the Greek, Roman, and Christian eras. Some attention may be paid to rhetorical practices in the medieval, Renaissance, and modern eras. Students will complete a variety of projects that require them to apply historical theories of rhetoric to modern discourse.
Prerequisite or concurrent: COMM 204 and COMM 230. (Spring)
COMM 327 Crisis Communication (3)
An introduction to crisis management principles, strategies, and communication methods. Students learn to predict and manage real-world controversies and to develop crisis management plans. (Spring, odd years)
COMM 328 Gender and Communication (3)
An examination of the ways in which gender identity impacts the communication process. Special focus on developing a critical understanding of issues of power, conflict, and the role of culture in interpersonal and group interactions as well as in mediated contexts. (Spring, odd years)
COMM 329 Spiritual Writing (3)
A course in writing for the spirit. Students will be exposed to a variety of texts and guided in the use of journey metaphors to explore writing as a vehicle for devotion or meditation. (Spring, even years)
COMM 330 Public Relations Campaigns (3)
An examination of public relations theory and practice with particular attention to actual case studies drawn from real-world contexts. Students will explore a variety of real public relations problems as well as plan responses to hypothetical situations.
No previous training or experience in public relations is required. (Fall)
COMM 335 Communication Law and Ethics (3)
Study and research in current communication law, especially First Amendment issues, defamation, privacy, copyright, obscenity, and broadcasting. Current ethical issues are explored through case studies. (Spring, odd years)
COMM 374 Creative Nonfiction (3)
Practice reading and writing creative nonfiction (also called literary journalism), combining factual or informational content of journalism with creative techniques like humor, imagery, metaphor, dialogue, description, and stylistic experimentation. (Fall, even years)
COMM 398 Independent Study (1-3)
A student and faculty mentor work on a special project, typically writing for publication.
Permission of the supervising instructor, the department chair, and the dean of the college is required.
COMM 498 Senior Seminar (3)
Capstone course in communication studies that focuses on future professional work and development. Students are required to complete a comprehensive portfolio of their best work for public exhibition. Prerequisite: Senior status. (Fall)
Approved Communication Studies Elective Courses
BUSCM 250 Introduction to Business and Decision Making (3)
An exploration into the modern world of business from innovation and entrepreneurship, to small business development, financing, accounting, management, marketing, operations, and more. Students discover the essential roles of methodologically sound problem solving, numeric analysis, critical thinking, and decision-making. The course is a valuable foundation for 300-level business courses and overall academic development at the Mount.
Business and non-business students are welcome. (Same as BUS 250) (Fall and Spring)
BUSCM 304 Business Communications: Written and Oral (3)
An advanced communication course focusing on the forms and techniques most frequently encountered in business, including business letters and memos, letters of application and resumes, email and other electronic communications, and various types of reports. Oral briefings also comprise a major part of this course. (Same as BUS 304) (As needed)
BUSCM 306 Advertising and Promotion (3)
A study of advertising as a management tool to further organizational objectives including the social, economic and managerial aspects of advertising; the impact of advertising practices on the consumer; and the full promotional mix of public relations and sales promotion.
Prerequisite: BUS 313. (Same as BUS 306) (As needed)
FACM 309 Graphic Design (3)
Expands and elaborates on material covered in Two-Dimensional Design (FAAR 108). A study of layout principles, mechanicals, type specifications and design aesthetics with the clear communication of information as a guiding principle. (Same as FAAR 309.) (Fall)
FACM 310 Graphic Design II (3)
An expanded use of image-based software as a problem-solving tool for communication design. Emphasis is on developing and integrating visual skills to communicate with meaning and purpose. This course covers the design, layout and proper production of graphic communications.
Prerequisite: FAAR 309 or permission of instructor. (Same as FAAR 310.)
BUSCM 313 Principles of Marketing (3)
An examination of the problems faced by the marketing manager when required to execute decisions concerning markets, products, prices, channels, promotion and basic marketing strategy. Findings from the behavioral sciences will be applied to practical marketing problems.
Prerequisite: BUS 250 or permission of instructor; junior level standing or permission of instructor. (Same as BUS 313) (Fall and Spring)
BUSCM 319 International Marketing (3)
An examination of the strategic approach and tactical application in marketing effectively in an international environment. Emphasis on developing effective and efficient marketing channels, product approaches, promotion and pricing strategies. Discussions also directed towards market penetration, market research, uncontrollable variables, consumer perceptions and segmentation approaches in global markets.
Prerequisite: BUS 313. (Same as BUS 319) (As needed)
BUSCM 328 Facility and Event Management (3)
An in-depth look at the practices, procedures and operations of major event and facility management, including planning, funding and managing these events. The main focus of these principles will be on sporting events and facilities, but the principles can be applied to many different areas, including corporate and social events.
Prerequisite: BUS 327 or permission of instructor. (Same as BUS 328) (Spring)
BUSCM 333 Sports Marketing (3)
An in-depth look at the marketing practices, procedures and operations of professional, college and recreational sport organizations and enterprises. Students refine their marketing skills by examining ways in which sport marketing organizations exercise promotions, marketing research, sponsorships and fund raising in the sport industry.
Prerequisite: BUSCM 313. (Spring)
BUSCM 350 Marketing Research (3)
A study of research methods, procedures and techniques, and their effective use by marketing managers in decision making. Attention afforded to the gathering, analysis and flow of marketing information and the use of qualitative and quantitative tools.
Prerequisite: BUS 313. (Same as BUS 350.) (Spring)
BUSCM 385 Consumer Behavior (3)
Consumer behavior lies at the crossroads of the marketing, psychology, economics and anthropology. In order to create and sustain competitive advantage, marketers need to understand how consumers shop, buy, and consume products and services. The focus of this course is to learn and apply knowledge in consumer behavior.
Prerequisite: BUS 313. (Same as BUS 385) (As needed)
BUSCM 395 Program Development and Implementation: Special Olympics (3)
An in-depth study of program planning and implementation as applied to a nonprofit sport organization: Special Olympics. Students learn the processes of sport event program planning on a community-wide basis. The course discusses practical applications of event and program planning, promotion, evaluation, equipment and facility use, program budgeting, and staffing considerations, including volunteer recruitment and retention, and much more. Special Olympics serves as a real- world, practical illustration of how these program planning and event management principles are put into practice. Students gain valuable hands-on experience throughout this course and have a unique opportunity to apply concepts while earning course credit through various practica and internships associated with the Special Olympics Fall Festival on the Mount campus.
Preference is given to Sport Management majors. (Same as BUS 395) (Fall)
BUSCM 455 Marketing Strategy: Cases (3) (prev. BUSCM 401)
A capstone, case-based seminar designed especially for business majors pursuing a marketing concentration. Offers an opportunity to integrate all the ideas and concepts from the various marketing courses studied previously and emphasizes the strategic dimension of marketing decisions.
Prerequisites: BUS 313 and at least one other marketing course. (Same as BUS 455) (Spring)
For a complete look at Mount courses, please visit the Online Catalog.